November 2024
CATEGORY
Web Design
Branding
Logo Design
Webflow
Figma
Adobe Illustrator
LIVE WEBSITE: https://pink-go-a25ea6.webflow.io/
BRAND GUIDE:
Pink-Go-Brand-Guide.pdf
Pink & Go is a fictional campaign event focused on raising awareness for women’s breast and gynecologic cancer. Centered on education and community, the two-day citywide event consists of a charity walk, pop-up sector, and a music festival featuring artists who have openly supported cancer awareness. All proceeds are pledged towards a selection of relevant charities.
The logo is representative of both cancer types, with Pink being the universal color for breast cancer, Go as an abbreviation for “gynecologic oncology,” and an ampersand designed as a cancer ribbon, blending both pink and teal. The project in its entirety consists of a live website, brand guide, wireframes, event schedule plan, and merchandise designs.